West Village NYC
This rebranding project reimagines the identity of West Village, one of New York City’s most iconic neighborhoods. The visual system is built around a logo inspired by the winding alleyways and layered stories that define the area. Repeating W shapes form a circular symbol, representing how small streets and individual histories come together, just like alleyways converging into a central square.
The color palette and typography aim to strike a balance between modern clarity and respect for the neighborhood’s rich cultural heritage. The tagline “Where History Meets Horizon” reflects West Village’s dual nature as both a historical landmark and a center of creative energy and progress.
The branding extends across public signage, storefronts, packaging, uniforms, and everyday city elements. From banners and posters to recycling bins and delivery boxes, the identity system creates a sense of unity and familiarity throughout the neighborhood. It invites both residents and visitors to see West Village not just as a place from the past, but as a living, evolving part of New York City.